CCILU, meaning “liberate” in Japanese, aims to free consumers from harmful fashion practices. It crafts eco-friendly, lightweight shoes using upcycled materials like coffee grounds and plastic bottles, avoiding virgin plastics and animal products. CCILU strives for a circular economy, collecting used shoes to convert into energy. Its stylish, functional footwear encourages conscious consumerism, challenging conventional notions of waste and recycling. It seeks to redefine production and inspire a more sustainable future for all.